Businesses large and small are using Amazon Pay to their online shopping experience and grow their business.
All Saints, a British fashion retailer, saw a 34% increase in conversion rate and 15% higher order values after implementing Amazon Pay. They also experienced a 70-second reduction in checkout time.
American eyewear startup,
Felix Gray, made sure they were the go-to online retailer for glasses by reducing friction at checkout, creating a faster checkout experience. Felix Gray reported a 5% increase in sales conversion for customers who begin the checkout process with Amazon Pay.
“The increase we’re seeing in sales conversions from Amazon Pay versus other payment methods is wild, but it's really not crazy when you think about all the information that is pre-filled with Amazon Pay, and everything is ready to go for the customer,” explained Houtan Fanisalek, Chief Technical Officer for Felix Gray.
“It’s a lot easier for customers to hit ‘Place Order’ than to enter all their information. By the time they enter their payment info, you’ve lost most of your customer base!”