Deliver your customer orders anywhere, anytime, through any channel


MCF is a third-party logistics (3PL) solution that enables you to leverage Amazon’s fulfillment network and team of experts to pick, pack, ship, and deliver your customer orders from off-Amazon sales channels.




*Based on claims data from small- and medium-sized businesses








How do I sign up for Multi-Channel Fulfillment?
If you are not an Amazon seller and you want to start using MCF, sign up here. If you are an existing Amazon seller and have a Seller Central account, there is no sign up required. Learn how to place your first order here.
Do I need to be an Amazon seller to use Multi-Channel Fulfillment?
No. MCF is open to all businesses, whether or not you sell on Amazon. If you do not have an Amazon Seller Central account, you can sign up for MCF here.
What is the difference between FBA and MCF?
Fulfillment by Amazon (FBA) allows you to fulfill orders placed on Amazon while Multi-Channel Fulfillment (MCF) fulfills orders on any of your channels including your own website. Read more about the differences in our blog.
Can I use my current FBA inventory to fulfill Amazon Multi-Channel Fulfillment orders?
Yes. If you are an Amazon seller using FBA, your inventory can be used to serve both Amazon customers and customers from your MCF sales channels. Learn more about consolidated inventory and the other benefits that MCF provides for Amazon sellers.
How does MCF impact my Inventory Performance Index (IPI) score?
The IPI score measures how efficient and productive you are in managing your FBA inventory. Multiple factors could influence your IPI score. However, an important one is your actions to maintain a balanced inventory level between sold and on-hand inventory and avoid excess inventory (overstock). Using MCF to improve sell-through can help avoid excess inventory, increasing your ability to achieve a strong IPI score.