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AMAZON MULTI-CHANNEL FULFILLMENT (MCF)

Deliver your customer orders anywhere, anytime, through any channel

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WHAT IS MCF?
Put the power of the world’s largest fulfillment network at your fingertips

MCF is a third-party logistics (3PL) solution that enables you to leverage Amazon’s fulfillment network and team of experts to pick, pack, ship, and deliver your customer orders from off-Amazon sales channels.

Already an Amazon seller?

Get started

New to Amazon?

Sign up

Why use MCF?
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Superior delivery performance
Delight your customers with a >97% on-time delivery rate and deliveries made 7 days a week.
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The world’s fastest fulfillment
Deliver your products as quickly as one day after their ship date.
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Inventory optimization
Consolidate your inventory into a single pool that can be used for all your channels – so that you can reduce costs and streamline operations.
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First-class customer experience
Build customer trust with real-time tracking on every order and a 99.8%* undamaged package delivery rate.
*Based on claims data from small- and medium-sized businesses
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Integrated, automated fulfillment operations
Seamlessly connect MCF with your back-end systems and automate the entire order fulfillment process with our state-of-the-art ecommerce integrations.
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Unbranded packaging
Ship your orders automatically in unbranded packaging, at no additional cost to you.
How MCF works
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1. YOU SEND YOUR INVENTORY TO AMAZON
Ship your products to Amazon and we will distribute and store them in our fulfillment centers.
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2. CUSTOMERS ORDER YOUR PRODUCTS
Customers place an order through any off-Amazon sales channel including your brand website, an ecommerce marketplace, or a social media store.
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3. AMAZON RECEIVES AND PROCESSES YOUR CUSTOMER ORDERS
Once your orders are routed to MCF, we pick and pack your products, and ship them to your customers.
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4. AMAZON DELIVERS ORDERS TO YOUR CUSTOMERS
We fulfill your orders within 2 business days (Priority), 3 business days (Expedited), or 5 business days (Standard).
Latest case studies
Read this case study to learn how UK skincare brand 5kind reduced its operating costs by 12% by using MCF as its 3PL provider.
Read this case study to discover how MySweetSmile improved its delivery speeds by 43% while reducing operating costs by 8% with MCF as its 3PL provider.
Read this case study to find out how HalloweenCostumes.com manages 100K daily orders during its peak season with the help of Amazon Multi-Channel Fulfillment (MCF) as its 3PL.
Get the latest news and insights from Amazon Multi-Channel Fulfillment delivered to your inbox!
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INTEGRATIONS
Automate your entire order fulfillment process
With our apps and APIs, you can integrate MCF with the ecommerce systems that you’re using – and automate your order fulfillment process from online checkout to your customers’ doorsteps.
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PRICING
Reduce your costs for fulfillment and storage
Accelerate your bottom-line growth with simple, predictable pricing for fulfillment and storage and up to 50% discounts on multi-unit orders.
Frequently asked questions

How do I sign up for Multi-Channel Fulfillment?

If you are not an Amazon seller and you want to start using MCF, sign up here. If you are an existing Amazon seller and have a Seller Central account, there is no sign up required. Learn how to place your first order here.

Do I need to be an Amazon seller to use Multi-Channel Fulfillment?

No. MCF is open to all businesses, whether or not you sell on Amazon. If you do not have an Amazon Seller Central account, you can sign up for MCF here.

What is the difference between FBA and MCF?

Fulfillment by Amazon (FBA) allows you to fulfill orders placed on Amazon while Multi-Channel Fulfillment (MCF) fulfills orders on any of your channels including your own website. Read more about the differences in our blog.

Can I use my current FBA inventory to fulfill Amazon Multi-Channel Fulfillment orders?

Yes. If you are an Amazon seller using FBA, your inventory can be used to serve both Amazon customers and customers from your MCF sales channels. Learn more about consolidated inventory and the other benefits that MCF provides for Amazon sellers.

How does MCF impact my Inventory Performance Index (IPI) score?

The IPI score measures how efficient and productive you are in managing your FBA inventory. Multiple factors could influence your IPI score. However, an important one is your actions to maintain a balanced inventory level between sold and on-hand inventory and avoid excess inventory (overstock). Using MCF to improve sell-through can help avoid excess inventory, increasing your ability to achieve a strong IPI score.

Create an Amazon Multi-Channel Fulfillment account and start using MCF.