Amazon Multi-Channel Fulfillment

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Help boost site traffic and conversions by showcasing your fast delivery speeds across Google and your DTC site.

WHAT IS MCF?

Put the power of the world’s largest fulfillment network at your fingertips

MCF is a third-party logistics (3PL) solution that enables you to leverage Amazon’s fulfillment network and team of experts to pick, pack, ship, and deliver your customer orders from off-Amazon sales channels.

Already an Amazon seller?

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New to Amazon?

Why use MCF?

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Superior delivery performance

Delight your customers with a >97% on-time delivery rate and deliveries made 7 days a week.

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The world’s fastest fulfillment

Deliver your products as quickly as two days.

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Inventory optimization

Consolidate your inventory into a single pool that can be used for all your channels – so that you can reduce costs and streamline operations.

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First-class customer experience

Build customer trust with real-time tracking on every order and a 99.8%* undamaged package delivery rate.
_{*Based on claims data from small- and medium-sized businesses}

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Integrated, automated fulfillment operations

Seamlessly connect MCF with your back-end systems and automate the entire order fulfillment process with our state-of-the-art ecommerce integrations.

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Unbranded packaging

Ship your orders automatically in unbranded packaging, at no additional cost to you.

How MCF works

1. YOU SEND YOUR INVENTORY TO AMAZON

Ship your products to Amazon and we will distribute and store them in our fulfillment centers.

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2. CUSTOMERS ORDER YOUR PRODUCTS

Customers place an order through any off-Amazon sales channel including your brand website, an ecommerce marketplace, or a social media store.

3. AMAZON RECEIVES AND PROCESSES YOUR CUSTOMER ORDERS

Once your orders are routed to MCF, we pick and pack your products, and ship them to your customers.

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4. AMAZON DELIVERS ORDERS TO YOUR CUSTOMERS

We fulfill your orders within 2 business days (Expedited) or 3 business days (Standard).

Latest case studies

CASE STUDY

Faster delivery and transparent estimates help NXTRND increase shopper conversion and sales nearly 9%

Read this case study to learn how NXTRND increased website sales of its football gear 8.9% by displaying fast delivery estimates from Amazon Multi-Channel Fulfillment directly on product pages.

Read

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CASE STUDY

Fishers Finery increases off-Amazon ecommerce revenue by 988% over 10 years with Amazon Multi-Channel Fulfillment as its 3PL

Read this case study to learn how Fishers Finery – which designs and sells silk pillowcases, athleisure, and luxury clothing – increased its off-Amazon ecommerce revenue by 988% with Amazon Multi-Channel Fulfillment (MCF) as its 3PL.

Read

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CASE STUDY

UK Skincare brand 5kind reduces operating costs by 12% by using MCF

Read this case study to learn how UK skincare brand 5kind reduced its operating costs by 12% by using MCF as its 3PL provider.

Read

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INTEGRATIONS

Automate your entire order fulfillment process

With our apps and APIs, you can integrate MCF with the ecommerce systems that you’re using – and automate your order fulfillment process from online checkout to your customers’ doorsteps.

April 15, 2025 11:31 AM

Learn more

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PRICING

Reduce your costs for fulfillment and storage

Accelerate your bottom-line growth with simple, predictable pricing for fulfillment and storage and up to 50% discounts on multi-unit orders.

June 5, 2024 11:58 AM

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CONVERSION

Fuel ecommerce growth with MCF fast badges

Showcase your fast delivery speeds from Multi-Channel Fulfillment on Google Shopping ads and your site’s product pages to help boost traffic and conversions.

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October 15, 2024 12:00 AM

Amazon Multi-Channel Fulfillment Team

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BLOG

Using both MCF and FBA for order fulfillment increases US sellers’ Amazon.com sales revenue by 38% on average

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Read

BLOG

Streamline Temu order fulfillment with Amazon MCF

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Read

BLOG

Showcase your fast delivery speeds on Google

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BLOG

How to use MCF to fulfill orders from social commerce channels like TikTok Shop

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Read

Frequently asked questions

How do I sign up for MCF?

If you are an existing Amazon seller and have a Seller Central account, there is no additional sign up required to start using MCF. Visit the MCF page in Seller Central to learn how to place your first order.

If you are not an Amazon seller and you want to start using MCF, or are an Amazon seller but want to fulfill orders with MCF for products that are not intended to be listed for sale on Amazon.com, sign up for a Supply Chain Portal account here.

Do I need to be an Amazon seller to use MCF?

No. MCF is open to all businesses, whether or not you sell on Amazon. If you do not have an Amazon Seller Central account, you can sign up for MCF here.

What is the difference between FBA and MCF?

Fulfillment by Amazon (FBA) allows you to fulfill orders placed on Amazon while Multi-Channel Fulfillment (MCF) fulfills orders on any of your channels including your own website. Read more about the differences in our blog.

Can I use my current FBA inventory to fulfill Amazon MCF orders?

Yes. If you are an Amazon seller using FBA, your inventory can be used to serve both Amazon customers and customers from your MCF sales channels. Learn more about consolidated inventory and the other benefits that MCF provides for Amazon sellers.

Can I use MCF to fulfill orders on any off-Amazon sales channel?

MCF is a third-party logistics (3PL) service that fulfills orders for any off-Amazon channel, including brand websites, social media stores, and ecommerce marketplaces. If you’re selling on an ecommerce marketplace or social media store, we recommend that you check their guidelines to ensure you adhere to any 3PL requirements for that sales channel.

Get started today

Create an Amazon Multi-Channel Fulfillment account and start using MCF.

Deliver your customer orders anywhere, anytime, through any channel