In today’s competitive ecommerce landscape, quick delivery isn’t just a luxury—it’s an expectation. Shoppers want to know how fast and when their orders will arrive, and they want this information early in their shopping journey. That’s where MCF fast badges come in, offering a game-changing solution for both online shoppers and merchants.
Ecommerce merchants using Amazon Multi-Channel Fulfillment (MCF) can showcase fast delivery speeds across multiple shopper touchpoints, giving them the shipping details that they want while helping merchants boost shopper conversions.
What are MCF fast badges?
MCF fast badges are delivery estimates that you can showcase at crucial decision points during the shopper journey. Whether customers find you through Google or browse directly on your product pages, these badges display real-time delivery speeds from MCF that can help shoppers make confident purchasing decisions.
Depending on the shipping options offered for your products that are fulfilled by MCF, the badge features a familiar shipping icon and delivery estimate that lets shoppers know when they can get the product.
MCF fast badges can be easily integrated across multiple platforms:
- Direct website integration
- Product detail pages
- Ecommerce providers like Shopify and WooCommerce
- Google Shopping ads and search results
The feature is available in different implementation options to suit your technical requirements and platform preferences. What’s more, activating MCF fast badges is free and you can get started in just a few steps.
Merchants already seeing growth
Merchants already using fast badges have been seeing positive results, including increased click-throughs on Google Shopping ads and search results and increased site conversions on products that display the dynamic delivery estimates.
In fact, after adding fast badges to products on its site that are fulfilled by MCF, sports apparel and accessories brand NXTRND saw an 8.3% uplift in shopper conversion and an 8.9% uplift in total sales.
“Having those really fast shipping speeds visible right under the ‘Add to cart’ button provides more transparency in the shopping experience so shoppers have an easier time trusting the brand,” shares NXTRND’s Co-Founder and CEO Liam Burger. “There’s no hesitation to buy when the shopper can see that they’ll get the order as fast as tomorrow. It totally reduces the friction around buying and delivers a better customer experience.”
Not only does the increased confidence help boost conversions and sales, but it also means fewer customer service inquiries, which positively impacts NXTRND’s bottom line and frees up resources to focus on other aspects of the business.
And for merchants using fast badges as part of their Google ad strategy, they’re seeing increased engagement on their Google Shopping ads and search results that display the estimated delivery date and if shipping is free. According to a recent Google study, merchants saw an increase of up to 7.6% in clicks on Google Shopping ads in the US when their offers showed “Free 3-Day” shipping or faster.*
Learn more about MCF fast badges for Google.
*Based on an A/B test conducted by Google in June 2024 on shopping ads in the US. Google defines “fast” as arriving in 3 days or less from when an order was placed.
Benefits for your business
MCF fast badges can help you:
- Stand out with fast delivery: Displaying fast delivery speeds on your product pages and Google Shopping ads help you capture attention in a crowded marketplace. And in an era where shipping speed can make or break a sale, showcasing your fast delivery capabilities can give you a competitive edge.
- Convert more shoppers: Real-time delivery estimates at crucial decision points can help turn browsers into buyers. When shoppers can see upfront that they’ll receive their orders quickly, it removes a barrier to purchase and helps build credibility in your brand.
- Improve ad performance: Higher click-through rates on Google ads can translate into website sales and, ultimately, better return on ad spend. Giving shoppers important delivery details earlier in their journey can help you stand out in search results and attract more qualified traffic.
- Enhance customer satisfaction: Transparent delivery estimates upfront can mean more satisfied shoppers and fewer customer service inquiries. With transparent estimates in key consumer touch points, you’re reducing potential friction points in the shopping journey and building trust early.
