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How to enable MCF fast badges

In this article, we provide step-by-step instructions on how to enable the MCF fast badges feature on your ecommerce site and ads.

image of a product detail page with a standard delivery date, order within countdown and delivery to zip code
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With MCF fast badges, you can boost traffic and conversions by showcasing your fast delivery speeds from Amazon Multi-Channel Fulfillment (MCF) in your Google and TikTok ads and on your ecommerce website.

MCF fast badges are delivery estimates that you can showcase at crucial decision points during the shopper journey. Whether customers find you through Google, TikTok, or browse directly on your website, fast badges display real-time delivery speeds from MCF that can help shoppers make confident purchasing decisions.

MCF fast badges are free and easy to implement across:

  • Google Shopping ads and organic product listings that drive traffic to your website
  • TikTok Ads that drive traffic to your website
  • Product detail pages (PDPs) on your website

In this article, we provide step-by-step instructions on how to enable MCF fast badges on your ads and your site.


MCF fast badges for Google

Help boost site traffic and increase sales by showcasing your fast delivery speeds on Google Shopping Ads and organic product listings.

  1. Go to Google for Retail to obtain your Google Merchant Center (GMC) Account ID and your website URL.
  2. Go to https://sellercentral.amazon.com/mcf/ads/settings
  3. Switch the Opt-in toggle to the “On” position.
  4. Enter your GMC Account ID and website URL.
  5. If you have multiple GMC account IDs and website URLs, click Add another GMC Account ID and Website URL to enter additional information.
  6. Once you’ve entered all the required details, click Save to opt-in to the program. This will start data sharing with Google. Note: Allow up to 10 business days for the opt-in to take effect in your ads.
  7. A banner message will confirm your opt-in status.
image of a smartphone in hands showing a google search results page with sponsored ads for sneakers with a delivery date in the ad

MCF fast badges for TikTok

Help boost site traffic and increase sales by showcasing your fast delivery speeds on TikTok Ads.

Prerequisites

Before you start setting up MCF fast badges for TikTok, make sure that you’ve met the following requirements:

  • An active Shopify or WooCommerce site.
  • A Seller Central account.
  • Products on your site that are fulfilled by MCF

Setup MCF fast badges for TikTok

To set up MCF fast badges for TikTok, perform the following steps:

  1. Sign in to your US Seller Central account.
  2. On the side menu, choose Categories, and then Marketing.
  3. Find the TikTok app, and then choose Authorize Now.
  4. Choose Sign up / Log in to TikTok.
  5. Once you’re redirected to their site, choose Connect.
  6. Sign in to your TikTok business account.
  7. On the Business Center section, locate the Business Center that you use with your Shopify or WooCommerce store, and then click Connect.
    screenshot of TikTok for Business setup screen that highlights the Business Center section
  8. On the TikTok Ad Account section, locate the ad account that you want to use to run ads, and then click Connect. It’s a best practice to use the same ad account that you’ve connected on your Shopify or WooCommerce site.
  9. On the Data Sharing section, locate the TikTok Pixel you want to use, and then click Connect.For more information, go to About TikTok Pixel.
  10. Choose Next.
  11. Choose Start later.
  12. Ensure that your MCF catalog is fully synced and connected to your TikTok app. Note that the product sync can take up to 24 hours to complete.

MCF fast badges for TikTok FAQs

Can I choose which products show MCF fast badges?

MCF fast badges automatically appear on ads for products fulfilled by MCF as long as the products match with that of the TikTok product catalog.

How can I stop displaying MCF fast badges on my TikTok ads?

You can remove MCF delivery estimates from your TikTok ads by disconnecting the MCF fast badges for TikTok app through your Seller Central account. Your regular TikTok ads continue running without interruption. Allow up to 24 hours for the changes to take effect. Alternatively, you can disconnect the MCF fast badges for TikTok app from your TikTok business center.

Which products in my catalog display the MCF delivery estimates on TikTok ads?

Only products that are actively fulfilled by MCF and successfully matched in the TikTok Business Center catalog display delivery estimates in your TikTok ads. Products fulfilled through other methods continue to appear in your ads but without the MCF delivery estimates.

Do I need a TikTok for Business account before connecting to MCF?

Yes, you must have an active TikTok for Business account and access to the Business Center. If you don’t have these accounts, you’re prompted to create them during the setup process after authorizing MCF fast badges for TikTok app in Seller Central.

Can I use MCF fast badges for TikTok if I only fulfill some of my products through MCF?

Yes, the MCF delivery estimates only appear on TikTok ads for products that you fulfill through MCF. Your other products are still advertised on TikTok without the MCF delivery information.

What happens if a product temporarily runs out of MCF inventory?

If a product is out of MCF inventory, MCF delivery estimates don’t appear on your TikTok ads. Active inventory is required for the MCF fast badges to display on your TikTok ads.

Can I opt out of MCF fast badges for TikTok?

Yes, you can opt out of MCF fast badges for TikTok by performing the following steps:

  1. Sign in to Seller Central.
  2. Go to the Marketing section.
  3. Locate the MCF fast badges for TikTok app, and then choose Disable authorization. Allow up to 24 hours for fast badges to stop appearing on your TikTok ads after opting out.

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    MCF fast badges for product detail pages

    Help boost shopper conversion on your site by showcasing fast delivery speeds on your product pages.

    Using the Amazon MCF and Buy with Prime app for Shopify

    1. On your Shopify admin, choose Online Store, and then Themes.
    2. Choose Customize option for your specific Theme.
    3. Navigate to Home page in top-middle drop-down. Change the drop-down to Products, and select the template you want to use for your product detail pages, such as Default Product template.
    4. On the side menu while in Sections toolbar, navigate to Template section or the specific section where you have key product information such as title, price, buy button, etc.
    5. Hover between existing blocks/apps to click on ‘add block’ when it appears.
    6. In the drop down menu that appears, click on Apps tab and then select MCF Fast Badges.
    7. Adjust positioning of the block, as appropriate. The best practice is to place the MCF fast badges block adjacent to the Add to cart and/or Buy Now buttons.
    8. Use the customization pane on the right-hand side to customize how you want MCF fast badges to appear.
    9. Click Save when finished.

    Using Amazon MCF by WebBee App for Shopify

    Amazon MCF by WebBee Shopify app offers a no-code solution to integrate with MCF Fast Badges.

    1. Install the Amazon MCF by WebBee Shopify app, and then complete the onboarding steps, including linking Seller Central and mapping SKUs.
    2. Go to the sales channels and open the online store within your Shopify Admin account.
    3. To open the customization page, go to Themes, and then click customize.
    4. On the Home Page menu, click Product.
    5. On the side menu, click Add Block, and then go to Apps.
    6. Select the Custom Input Form for Amazon MCF by WebBee. A new block appears on the product page.
    7. Drag and drop the MCF Fast Badges widget under Add to cart button for easy reference for shopper.
    8. To apply your changes and go back to the store, click Save.
    9. To open a front-end page on the Shopify site, in Themes, click Preview.
    10. Select a featured product. Customers can check the estimated delivery time before purchasing the product by entering a ZIP code.
    11. Try different ZIP codes to review the delivery estimates for each one.
    12. Note: You can change the position of this feature under the theme settings to better integrate it with your store layout.
    13. Return to the product page, and verify that the delivery estimate appears.

    Using NeverSettle Extension for WooCommerce

    The Amazon Multi-Channel Fulfillment (MCF) for WooCommerce extension settings page displays the option Enable MCF Fast Badges for products that are set to Send with Amazon.

    1. Visitors are presented with a text prompt to add US ZIP code on the Product SKU page. After adding the required information, a delivery date estimate appears.
    2. To change the delivery ZIP code, update and then apply the change on the Product SKU page.

    Note: The delivery estimate only appears if the product is in stock and located in your Fulfilled by Amazon (FBA) Inventory.

    Using Bytestand

    Watch a video outlining these steps.

    Prerequisites:

    • Verify that you’re using Shopify’s 2.0 theme.
    • Activate the Flex feature in ByteStand. For guidance on setting up Flex, go to the YouTube playlist.

    Note: Fast badges only appears on products or product variants managed by the Amazon MCF by ByteStand app.
    In the home page for ByteStand, click MCF fast badges, and then complete the following required steps:

    1. Provide Access Scope:
    2. If you’re installing the app now, this step appears as already completed. If Step 1 isn’t showing as complete, or you’re an existing ByteStand user, you need to complete this step:
      1. Use the down arrow button to the right of the step to expand the Step 1 section, and then click Provide Access.
      2. In the Update data access window, click Update.
      3. Exit the window, and then return to the ByteStand app.
    3. Add App Block to Theme:
    4. If an error message appears, the store might have a vintage theme, which isn’t supported. Upgrade to a 2.0 theme, and then return to this page.
      1. Use the down arrow button to the right of the step to expand the Step 2 section, and then click Enable App Block.
      2. A new Shopify window opens to your store’s themes settings, and specifically to your store’s product page. You can edit the location of this block here for the future.
      3. Verify that you can see the fast badges block in the left menu. If yes, the Fast Badge block is now part of your store’s product pages. You can move this block to any section of the page that Shopify allows.
      4. Click Save, and then return to the ByteStand app.
    5. Enable MCF fast badges:
      1. Click Enable MCF fast badges for products in the US marketplace.
      2. Click Save. The Save button appears as Saved for a few seconds, and then reverts to Save.
      3. You’re now set up with MCF fast badges, and can proceed with testing.

    If any error messages appear in the app, or on your store’s fast badges block, please contact us through chat in the app, email us at help_me@bytestand.com, call (704) 489-3578, or initiate a video call.

    Using selling partner APIs

    First, set up a selling partner-API integration within Seller Central to access MCF (Fulfillment Outbound) APIs using the following steps.

    1. Sign in using your Seller Central or MCF account, and then select the marketplace.
    2. To create a developer profile, on the side menu, navigate to Apps, Services, and then Develop Apps.
    3. Provide your contact information, and then set the following options:
      1. Private developer: I build application(s) that integrate my own company with Amazon Services APIs.
      2. Organization developer ID (if applicable).
      3. Roles should include [Product Listing, Amazon Fulfilment, Inventory and Order Tracking]. There’s no need to select any restricted roles for MCF.

    Note: The profile approval might take 1-3 business days to process.

    1. Answer the Use Case and Security Control questions on the form.
    2. Click Register to submit your private developer profile for approval.
    3. To create a private app, after the profile is approved, go to the Developer Central page in Seller Central, and then click +Add new app client.
    4. When prompted, input the app name and API type, and then select the following roles [Product Listing, Amazon Fulfilment, Inventory and Order Tracking].
    5. Click Save and Exit.
    6. After the app is created, click the drop-down arrow on Edit app, and then click Authorize.
    7. To obtain Amazon sign in credentials, with a refresh token, click Authorize the app.
    8. Using the client credentials and refresh token, extract the access token from SP-API <OAuth> endpoint.
    9. Use the access token to call <Production> and <Sandbox> endpoints.
    10. Note: Only the outbound interface sandbox responds with dynamic responses. Others, including for listings, inbound, and inventory interfaces, respond with static responses. Merchants and developers can create and update product listings in Seller Central by calling the Listings API, and inbound product inventory using the Seller Central UI or by calling the inbound interface.

    Next, use DeliveryOffers API to fetch MCF Fast Badges for individual products. For an illustration, review the following sample request and response.


    Support

    If you have questions about enabling MCF fast badges on your site or ads, you can request assistance from our Selling Partner Support team.

    Tags:  Article, Multi-Channel Fulfillment, MCF fast badges, Integrations, Google
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