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Your guide to Seller Central for Amazon Multi-Channel Fulfillment

Explore MCF best practices for Seller Central with step by step instructions. From order creation to support, get to know Seller Central.

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Create an order Order details and tracking Unbranded packaging Inventory Returns Reports Support
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Seller Central is Amazon’s merchant dashboard for sellers like you. From creating an order to order support, here is an introduction on how to use Seller Central for Amazon Multi-Channel Fulfillment (MCF).

In this blog, you will learn how to use Seller Central for:

  • Order creation
  • Order details and tracking
  • Unbranded packaging
  • Inventory
  • Returns
  • Reports
  • Support

Create an order

You can create an order with quick order creation or bulk order creation. Create fulfillment orders one at a time with quick order creation. This tool is great if you are interested in testing MCF or have low order volume. With bulk order creation, you can create multiple fulfillment orders at once. This is best suited for you if you have reoccurring orders, subscriptions, or if you have high order volume and aren’t able to integrate MCF into your ecommerce channel.

Quick order creation

There are two ways to easily begin quick order creation. To navigate to the “MCF Order Creation” page:

  1. Select the “Orders” drop-down from the top navigation.
  2. Choose the “Create MCF Order” option in the drop-down.
  1. Select the “Inventory” drop-down from the top navigation.
  2. Choose the products you want to create an order for and from the top menu choose “Create Fulfillment Order”.
  3. Provide your customer’s shipping address, items to fulfill and a shipping speed selection.

    Screenshot of order creation page in Amazon's Seller Central

    A. Customer contact information - The customer will receive a link to Swiship to track their order if the email is added.
    B. Toggle features - Decide if you want to use Unbranded packing or Block Amazon Logistics.
    C. Packing slip comments - Customize the text for the packing slip located inside the shipment.
    D. Create a Bulk Order link - Create a bulk order by clicking here.
    E. Select shipping speed - Choose from three shipping speeds, Standard, Expedited, and Priority, after you enter the required customer information.
    F. Shipping Details Estimates - See an estimation of your total fees and your estimated ship and delivery date.

    What is the Block Amazon Logistics feature?

    MCF uses a variety of carriers, including Amazon Logistics, to deliver products to shoppers. However, some ecommerce channels do not always allow orders to be delivered by Amazon Logistics. In these instances, MCF has added the option for merchants to block Amazon Logistics as a shipping carrier, which enables delivery through other carriers besides Amazon Logistics. Note that blocking Amazon Logistics at either the account or the order level will result in a 5% surcharge, which is calculated after adding any applicable lithium battery surcharge and/or peak holiday fees.

    Bulk order creation

    To access the “MCF Bulk Order Creation” page:

    1. Go to the “MCF Order Creation” page.
    2. Click the “Create bulk orders” button on the top right corner of the page.
    3. Download the bulk order creation template, and follow the instructions to easily populate the file to submit multiple orders.
    screenshot of the bulk order screen in Amazon's Seller Central

    You can also use integrations to create an order. Use a prebuilt integration to connect your sales channels to MCF and automate your order entry. This option doesn’t require coding, and easily links you to popular ecommerce applications, like Shopify and BigCommerce. You can also create your own custom API by referencing the developer documentation.

    If you’re unsure which integration you should use for your business, try out the MCF Integration Selection Tool. This tool is designed to help you identify which MCF integrations could provide the best fit for your business.

    Order details and tracking

    Once you have placed an order, you can view all of your orders on the “Manage Orders” page.

    1. From the top navigation of Seller Central, select the “Orders” drop down.
    2. Select the “Manage Orders” option.
    3. Enter the order ID in the search bar to locate your order.

    If you click on an order, you can see the specific “Order Details” page. On this page, you can check your order’s shipping details and if the order has been shipped, you can see the tracking number associated with the shipment. This page will also have a link to the Swiship tracking website, which gives tracking information for all carriers, and can be searched using the tracking number provided.

    Screenshot of order details/manage order screen in Seller Central

    A. Use the Shipments tab to view tracking details and the Swiship link.
    B. Use the Returns tab to place any returns for the order.
    C. See the status of each item here.

    Unbranded packaging

    Your orders are automatically shipped in unbranded packaging at no additional cost to you. You are automatically enrolled in unbranded packaging with no action needed from you. There are three steps in the unbranded packaging process:

    1. Inbound shipment creation: Send your inventory to Amazon fulfillment centers using the standard inbound process you follow. MCF will automatically place your inventory in the Amazon network for unbranded packaging fulfillment.
    2. Inventory visibility: Check the amount of inventory available to be fulfilled with unbranded packaging in your Seller Central account.
    3. Order routing: MCF orders will be prioritized to ship in unbranded packaging when inventory is available for unbranded packaging. When placing an MCF order, if you would like Amazon to fulfill orders using only unbranded packaging, select the option “only ship with blank boxes” in step two, titled “add items”. This allows orders to be placed with items that are eligible for unbranded packaging.

    Note that MCF’s unbranded packaging feature does not include items that exceed 56 inches for the longest side or are heavier than 49.9 lb.

    Stay up to date with new Amazon Multi-Channel Fulfillment features, best practices, and more.


    Check your inventory levels by using the “Manage FBA Inventory” page.

    1. From the top navigation of Seller Central, select the “Inventory” drop-down.
    2. Select the “Manage FBA Inventory” option.

    This page shows your total inventory for on and off Amazon orders. If you are an Amazon seller, you can use your FBA inventory to fulfill your MCF orders. Use this page to check which items are fulfillable. The inventory categorized as “Available” is ready to ship. The inventory marked as “Inbound” is fulfillable, but shipping will be delayed, since it is on en route to a fulfillment center. Roll your mouse over one of the inventory numbers to view a breakdown of the products and their inventory status.

    screenshot of inventory management page within Seller Central

    A. Click on the inventory numbers in each column to get a breakdown of units ready to ship (Available) and units en route to a fulfillment center (Inbound).
    B. Create an MCF order directly from this page using the Edit drop down and selecting “Create fulfillment order”.


    If you would like to initiate a return, determine if you would like the customer to ship the return back to Amazon. The return can be incorporated back into your Amazon inventory. You are responsible for shipping the return back to the Amazon fulfillment center and for refunding the customer. You can create a return by following the steps below or by using an API.

    To initiate a return to Amazon:

    1. Navigate to the “Orders” screen in Seller Central and open up the order details for your customer’s order.
    2. Click on the “Create Customer Return” tab.
    3. Select the return quantity for the item(s) your customer wants to return.
    4. Indicate the return reason for the item(s).
    5. The Return Merchandise Authorization (RMA) form will be generated. The RMA contains the below two sections:
      • The Return Mailing Label is a label that contains the address of the Amazon fulfillment center that will be receiving and processing the return. Ask your customer to affix the label on their return package to return back to Amazon.

        Note: Postage is not provided on the return mailing letter. You or the customer are responsible for purchasing and producing the return label back to Amazon.

      • The Return Authorization Slip is a form that contains a barcode and item description for the products being returned. The slip must be included inside the return package alongside the items.
    6. After initiating a return, check the “Return Status” tab within the Order Details page for details on the return. The page will indicate if the return has been received by Amazon, and what the disposition of the item is.
    Screenshot of returns page within Seller Central


    Use Seller Central fulfillment reports to gather insights about your business operations.

    1. From the top navigation of Seller Central, select the “Reports” drop-down.
    2. Select the “Fulfillment” option.

    Here are the top reports:

    There are additional reports you can use like restocking inventory level reports, payment reports, and more. To see your historical MCF fees in the “Reports” section of Seller Central:

    1. From the top navigation of Seller Central, select the “Reports” drop-down.
    2. Select the “Payments” option, and then select “All Statements”.
    3. Download your fees for your desired time period, and in the downloaded file, filter Column L to “Non-Amazon” to see only MCF fees.

    To see fees for a specific order, click the “Payment Information” link in the Order Details page.

    Screenshot of reports portal within Seller Central


    Questions or need help with an order? Contact the support team here. You can also view our FAQs.

    If an order is not delivered and you would like a reimbursement, contact Seller Support here. To send a replacement product, submit another MCF fulfillment order.

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