MULTI-CHANNEL FULFILLMENT

Ring and Amazon Multi-Channel Fulfillment

Ring
Ring specializes in effective and affordable whole-home security solutions, with products like the first Smart Video Doorbell and the award-winning Ring Alarm. The company was founded in Southern California by Jamie Siminoff, who set out to create a product that would allow him to answer the door while he was busy working and inventing in his garage. Since then, the Video Doorbell has evolved into an entire line of home security devices and services helping to make home and neighborhood safety accessible to everyone.

Ring joined Amazon in 2018 and has continued its rapid pace of innovation, with products, integrations and features spanning cameras, doorbells, alarms, lighting and accessories. Ring products are available in both brick and mortar stores and on ecommerce sites such as Amazon.com and Ring.com.

Since day one, Ring has been driven by its mission to help make neighborhoods safer. Ring continues to invent in support of this mission and build products that provide real value to customers, remaining committed to delivering more choice, affordability, and convenience to customers every day.

“Looking ahead, we’re more committed than ever to providing the best possible experience for our customers,” said Jamie Siminoff, Founder and Chief Inventor of Ring. “This means doubling down on offering whole home security in a truly seamless way, and providing customers with devices and features that work smarter together.”
Leveraging Amazon’s fulfillment network

Leveraging Amazon’s fulfillment network

Ring initially managed order fulfillment from a primary warehouse in Southern California. As the company’s customer base and product portfolio expanded, it became clear that efficiencies and expansion would help accelerate delivery times, particularly for customers across the country. By working together, Ring and Amazon have found numerous ways to advance a shared commitment to keep delighting customers. And using Amazon Multi-Channel Fulfillment (MCF) for order fulfillment solutions was a natural fit for Ring, officially kicking off in July 2020.

One of the most important benefits of using MCF, according to Carlo Maerna, a Senior Manager at Ring, is the ability to offer customers an enhanced shipping experience to receive their orders as soon as possible.

“We knew a collaboration with Amazon’s fulfillment network would advance the shipping and delivery experience, and thereby the entire Ring experience, for our customers,” said Carlo when asked about the expansion of the fulfillment network to Amazon MCF.

Ring capitalized on leveraging Amazon’s network of about 150 fulfillment centers all throughout the United States. This change enabled Ring to stock inventory closer to their end customer and offer free two-day shipping to many customers at more competitive rates. “MCF has enabled Ring to offer many customers free two-day shipping in an efficient and effective manner,” added Carlo.

Ring is constantly working to raise the bar when it comes to innovating for customers.
Ring

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