How you price shipping can have a major impact on your business, and there are many factors to consider. Shipping can be expensive, especially last mile delivery, and customers are price sensitive to shipping. Research shows that 64.3% of customers think price is the most important factor related to shipping (Source: RetailWire
) and 49% of all cart abandonment were due to unexpected shipping prices (Source: Baymard Institute
). It’s important to strike a balance between offering shipping prices that are attractive for customers and sustainable for your business. Working with a fulfillment provider, like Amazon Multi-Channel Fulfillment (MCF), can help you scale while lowering fulfillment costs to stay competitive, no matter on which channel you are selling. In this blog, you can find the right pricing structure that best suits you and your customers’ needs, and get an estimate for your MCF shipping costs.