How Encha grew subscriptions and saved 15 hours a week with MCF

As a vice president in Silicon Valley in 2014, Li Gong, Ph.D., was working late nights and drinking a lot of coffee. He searched for a healthier, functional alternative to coffee, but found US tea to be low quality, with very few certified organic options. This inspired him to research the benefits of drinking different types of tea. He continued his exploration by traveling to organic green tea farms in Japan and eastern China. After drinking organic matcha from a farm in Uji, Japan, he was amazed at how great it made him feel. He partnered with the farm, and Encha was founded.

Encha strives to deliver pure organic matcha powder, with quality at the company’s core. Dr. Gong wants to show people that organic living is affordable and enjoyable by enlivening people’s days with the benefits of matcha. In contrast to tea bags, which use tea crumbs to infuse water, matcha powder is created from grinding full tea leaves, making it rich with antioxidants. Containing both theanine and caffeine, matcha creates a calm but energized mental state. One Encha customer said, “I am so glad I switched to Encha, whose latte-grade matcha is already smooth enough to be enjoyed by just adding water! To me, I can’t taste any bitterness. Just a hint of sweetness and tea aroma and a ton of good stuff that clears my mind and keeps me focused for hours!”