California Design Den’s global supply chain requires dependable operations. They inbound their bed products from their factory in India to sell in their Amazon store and provide bedding to customers across the U.S. As they explored expanding their startup brand to different ecommerce channels, managing their inventory effectively became their main focus. Warehousing and fulfilling orders themselves would be cumbersome, expensive, and take too much time to manage.
Then, California Design Den learned about Amazon Multi-Channel Fulfillment (MCF). With MCF, they could simply use their Amazon inventory to fulfill orders placed on other channels, like their website. Their experience selling on Amazon was a key driver for choosing to use MCF. Amazon’s reliable shipping and competitive pricing made it an easy decision. MCF gave them the tools to start selling on other marketplaces quickly.
“Expanding our online presence would not have been possible without MCF. Getting started with MCF was very simple, and the pooled inventory is perfect for our business. MCF is the affordable, preferred fulfillment option that helped our ecommerce business take off” said California Design Den founder, Deepak Mehrotra.