Multichannel Fulfillment (MCF)
Fast, reliable fulfillment for all your sales channels
Put the power of Amazon’s trusted fulfillment network to work for your business—wherever you sell.
Our network is your network
Leverage Amazon’s operational expertise to pick, pack, and ship customer orders across all your sales channels, backed by our robust physical and digital network.
Fulfill orders at the speed you need
Leverage our connected fulfillment network to deliver orders quickly and reliably across 11 countries.
Standard: Delivers to customers in 3 business days
Expedited: Delivers to customers in 2 business days
Standard: Delivers to customers in 3 business days
Expedited: Delivers to customers in 2 business days
Increased speed across channels
NXTRND’s use of MCF improved average click-to-delivery speeds to 1-2 days for DTC orders, down from 3-5 days previously.
Serve all channels with one inventory pool
We make order fulfillment easy across all your sales channels—Amazon, DTC, social platforms, and more—by using a single pool of inventory.
Storage and shipping cost-savings
Using MCF, Fishers Finery lowered storage and shipping costs by pooling inventory and distributing it across Amazon’s fulfillment network based on customer proximity.
Drive traffic and convert more customers
Showcase your fast delivery speeds on Google Shopping ads and your site’s product pages with MCF fast badges, boosting conversions and enhancing customer confidence.
Increased conversions with faster delivery and transparent estimates
“Seeing our fast delivery times has completely changed our shopper conversion rate. As soon as we turned fast badges on, it happened almost overnight. We saw a 55.9% increase in conversion rate.” - JLab Chief Digital Officer Andrew Curtis
Automate operations for added efficiency
Streamline your order fulfillment process, from online checkout to customer doorstep, by integrating existing platforms and partners with our apps and APIs.
50% reduction in overall time-savings
Seamlessly connecting MCF with back-end systems allowed Zen Storage to automate the entire order process, reducing logistics complexity and time spent on inventory allocation.
Reliability that delivers results
0%
average improvement in inventory turnover fulfilling from a single pool1
0%
average on-time delivery for all MCF orders worldwide2
0%
undamaged package delivery rate3
0%
average increase in sales when using MCF for other retail channels4
1 Based on trailing twelve-month data from 590,000 sellers who shipped more than 100 units with FBA throughout 2023, comparing performance between sellers using both MCF and FBA versus those using FBA only. 2 Based on all orders placed and delivered between October 2024 and September 2025, and measuring the percentage of orders that were delivered on or before the estimated delivery date generated upon order confirmation. 3 Based on all orders fulfilled by MCF in the United States from January 2023 through March 2024 4 Based on responses from 224 merchants to the February 2025 MCF Customer Survey.
How MCF works
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Step 1
Send inventory to Amazon
Ship your products to Amazon and we’ll store them in our fulfillment centers, ready for distribution. -
Step 2
Customers place an order
We support orders placed on any third-party channel: DTC sites, other marketplaces, and social platforms. -
Step 3
We process those orders
We pick and pack orders with unbranded packaging by default before prepping for shipment to customers. -
Step 4
We ship to customers
Orders are delivered with reliably fast shipping speeds, including expedited and Prime capabilities.
Reduce fulfillment costs and earn FBA credits
Save up to 15% on MCF fulfillment fees and earn up to a $1 FBA credit per MCF unit shipped with Preferred Pricing.
Need broader supply chain support?
Improve inventory management across inbound, fulfillment, and every touchpoint between with Amazon Supply Chain Services.
Explore our Learning Hub
The best way to get to know MCF? We can think of a few:
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Blog4 ways to save on ecommerce fulfillment with MCF
How Amazon’s global network helps you do more for less -
BlogSolutions that save: how Amazon Supply Chain Services gives back time, money, and peace of mind
Learn how ASCS helps businesses invest in their future, not logistics. -
BlogFrom inbound to last mile, Amazon’s logistics network is open for business
Built for Amazon first. Then for our sellers. Now for anyone—no matter where you sell. -
Have questions?
Dive deep on all things Multichannel Fulfillment with our full list of FAQs.
Scale support, strengthen your supply chain
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Store with us
Cost-effective bulk storage and auto-replenishment within the Amazon network. -
Ship with us
Trusted 2-5 day ground shipping across channels with GPS-powered tracking and easy returns. -
Set sail with us
Cross-border logistics—including customs clearance—from China to the US.
