Broadly speaking, ecommerce integrations are software applications that connect your ecommerce website and other ecommerce marketplaces that you sell on with the back-end systems that you use to manage various areas of your online business including sales, CRM, inventory management, order management, and order fulfillment. According to Gartner,
a typical ecommerce experience today consists of more than 30 integrated systems.
Ecommerce integrations serve as a bridge between the ecommerce sales channels that you use and your numerous back-end systems, enabling you to integrate, automate, and optimize your business operations.
When it comes to order fulfillment, ecommerce integrations can connect your 3PL provider’s back-end systems with: