Clean Skin Club is known for its best-selling disposable face towels, cleansing wipes, and sustainable bamboo packaging. What started as a direct-to-consumer (DTC) brand on Amazon is now stocked on the shelves—and in the carts—of major retailers nationwide.
With over 10 million units sold on Amazon alone and a rapidly expanding presence across Target, Walmart, ULTA Beauty, TikTok Shop, and its own website, Clean Skin Club has the kind of growth story most consumer brands aspire to. But explosive growth brought explosive complexity—especially in the supply chain.
The challenge
Scaling a supply chain across every channel
For years, Clean Skin Club’s supply chain was relatively straightforward: manufacture product, ship it into Amazon’s fulfillment network, and let Amazon handle the rest. The model worked for a single-channel business.
But as the brand expanded into retail giants like Target and Walmart, launched on TikTok Shop, grew its international Amazon presence across the UK and Germany, and scaled its own DTC website, the operational picture became dramatically more complicated.
Stock was scattered across multiple fulfillment providers, warehouses, and retail distribution networks. Forecasting and allocation became a constant juggling act, with inventory sitting idle in one channel while another faced stockouts.
Managing separate third-party logistics (3PL) relationships for each sales channel meant duplicated storage fees, inconsistent shipping rates, and no economies of scale. Without a centralized upstream storage strategy, Clean Skin Club was forced to push inventory into higher-cost fulfillment centers earlier than necessary, tying up cash that could have fueled marketing, product development, or further expansion.
Coordinating shipments, tracking inventory across fragmented systems, and managing carrier relationships across channels consumed time and headcount that a fast-growing brand couldn’t afford to waste. With customers shopping on Target.com, their DTC website, or TikTok Shop who expected the same fast, reliable delivery they’d experienced with Clean Skin Club’s Amazon store, the company needed a partner that could unify its supply chain—from upstream storage to package delivery—across every channel.
We were growing fast, but our supply chain wasn’t built for omnichannel. We had different 3PLs for different channels, different systems talking to each other, and we were spending more time managing logistics than managing the business. At some point you realize you’re not a skincare company anymore—you’re a logistics coordination company. That’s when we knew something had to change.
The solution
Fulfillment that simplifies logistics from end to end
Amazon Supply Chain Services (ASCS) enabled Clean Skin Club to eliminate the complexity and expense of working with multiple 3PLs across different channels. With just one provider, the company could take advantage of services that worked together to move, store, and distribute inventory where and when it was needed.
Through ASCS’ Distribution & Fulfillment solution, Clean Skin Club leveraged multiple services across Amazon’s supply chain, building a unified fulfillment infrastructure that powers every sales channel from a single inventory pool. That meant enterprise-grade operations without the enterprise overhead.
The company had been using ASCS’ Fulfillment by Amazon (FBA) capabilities to fulfill Amazon orders since the beginning. Now, it was able to use Amazon’s Multichannel Fulfillment (MCF) service for orders placed on other channels, from its DTC website to social platforms and other marketplaces. MCF offers fast delivery speeds—including 3-day (standard) and two-day (expedited) shipping—for non-Amazon orders, giving customers across every channel the same fast, reliable experience they enjoy on Amazon.com. Plus, MCF connects to Clean Skin Club’s sales channels through native integrations and API connections, automating order routing without manual intervention.
Head of Supply Chain, Clean Skin Club
Clean Skin Club solved its disparate inventory issues by storing product cost-effectively in bulk with ASCS’ warehousing service (Amazon Warehousing & Distribution - AWD). Lower storage fees, automated replenishment, and inventory positioned closer to fulfillment and distribution points meant more working capital efficiency and capacity confidence.
Beyond fulfilling orders, Clean Skin Club used Amazon’s multichannel distribution capabilities to handle the routing and replenishment of inventory across its entire network—ensuring the right product was in the right place at the right time. And Amazon Global Logistics (AGL) handled cross-border shipping, which gave the company end-to-end control of its distribution without needing to build its own logistics operation.
This comprehensive approach means Clean Skin Club can launch a new sales channel—whether it’s an international Amazon store, a new retail partner, or a social commerce platform—without rebuilding its fulfillment infrastructure. The supply chain scales with the business, not against it.
The result
From a patchwork of vendors to a single operation
Since fully adopting Amazon’s end-to-end supply chain, Clean Skin Club has experienced measurable improvements. Automating replenishment virtually eliminated stockouts during peak demand periods, keeping products available across all channels even during viral surges and seasonal spikes. And by consolidating multichannel fulfillment, the company reduced per-unit fulfillment costs and eliminated duplicated infrastructure spend across channels.
Clean Skin Club extended Amazon-grade delivery to all its active sales channels, including Amazon US, Amazon UK, Amazon DE, Target, Walmart, ULTA, TikTok Shop, and DTC. New channel launches have been reduced from months to weeks, as fulfillment infrastructure is already in place.
Finally, the company freed millions in cash by staging inventory in low-cost storage, dollars that could be redirected into marketing, product development, and retail expansion. And with operational complexity dramatically reduced, Clean Skin Club can now manage its multichannel, high-volume supply chain with a leaner team.
These services gave us the ability to operate like an enterprise with optimized and reliable infrastructure, without having to build an enterprise-sized team. We went from managing five different vendor relationships and cobbling together our own supply chain to having one integrated system that handles everything from the factory floor to the customer’s front door. That’s not an incremental improvement—that’s a fundamentally different way of running a business.
With Amazon Supply Chain Services as its operational foundation, Clean Skin Club is positioned to continue expanding into new international markets, new retail partnerships, and new product categories—without supply chain becoming the bottleneck.
Founder & CEO, Clean Skin Club
