For a growing business, even positive change can create new challenges. Rapid expansion, an evolving product catalog, and reaching once-dreamt-of milestones can mean needing new strategies to support a new normal. This was the case for ACTIVE®, one of the fastest-growing Consumer Packaged Goods (CPG) brands in the household cleaning category.
The challenge
Supporting growth without growing headcount
ACTIVE®’s rapid growth and rising global demand exposed gaps in its supply chain, including bottlenecks from both cash flow and inventory planning perspectives. This called for better visibility and reliable inventory positioning to support expansion—reaching new and existing customers globally—while maintaining a lean internal team.
Since 2016, Amazon has been the Minneapolis-based cleaning brand’s primary selling channel, with over 100K orders delivered in that time—and no signs of slowing down.
So just as ACTIVE®’s business goal is to provide products that deliver results at a great value, its supply chain goal was similar: identify cost-effective solutions to enable the company to continue providing the best service to customers—without raising headcount to make it happen. The current supply chain staff? A team of one.
The solution
Services built to adapt—and help businesses scale
ACTIVE®’s current supply chain included a number of fragmented providers across international shipping, inventory planning, fulfillment, and more. Managing these relationships required time-consuming coordination the brand was looking to eliminate. Instead of adding another provider into the mix, ACTIVE® decided to consolidate support with Amazon Supply Chain Services (ASCS), Amazon’s comprehensive logistics solution comprised of complementary, reliable, and resilient services positioned to help businesses of all sizes and categories scale with greater confidence and efficiency.
As an existing seller utilizing Fulfillment by Amazon (FBA), knew the benefits of using Amazon’s resources and expertise to fulfill orders. Now it was time to extend those resources to reach more customers than ever, wherever they may be shopping. So, to scale without overspending, ACTIVE® engaged additional ASCS capabilities, particularly its cross-border logistics (Amazon Global Logistics – AGL) and warehousing functions (Amazon Warehousing & Distribution – AWD). Adding these services to ACTIVE®’s existing Amazon-led logistics lineup meant making way for selling more and managing less by intelligently moving, storing, and distributing inventory for cross-channel fulfillment.
AGL and AWD worked in tandem to streamline ACTIVE®’s international shipments and growing inventory management needs. After a positive test shipment, the team went to work. Amazon oversaw every detail of every supplier shipment via ocean and air freight for the next six months, managing customs clearance with end-to-end tracking. Inventory was then stored cost-effectively near Amazon fulfillment centers ready to strategically distribute near where it’s most likely to sell. The addition of AWD also meant ACTIVE® could now have stock automatically replenished into the Amazon network once supply was tracking lower than anticipated demand.
That hands-on support, operational troubleshooting, and integrated system led to reduced origin lead times, expedited fulfillment center appointments, and consistently high in-stock rates. Amazon’s efficient operations and reliability made for a smooth and simplified supply chain that helped ACTIVE® find the increased cash flow and reduced urgency in replenishments it was seeking, all with end-to-end visibility—and no manual monitoring—for the very first time.
The result
A supply chain so streamlined, even the smallest of teams can manage it
ACTIVE®'s VP of Global Operations & Supply Chain
The business impact of implementing ASCS is nothing short of remarkable. ACTIVE® doubled its revenue in 2025—without having to increase overhead. Amazon’s tech-backed fulfillment model meant ACTIVE® could reach operational efficiency and take the guesswork out of planning to better focus on business growth rather than supply chain limitations. More precise inventory planning and positioning meant a reduction in excess and in-stock rates over 95%.
Planning improvements also enabled ACTIVE® to cut down on using express air to move freight, shifting cargo to AGL’s ocean freight function, which offered predictable lead times, end-to-end visibility, and cost-efficient shipping.
ACTIVE® also successfully launched additional sales channels without adding overhead, now serving customers across Amazon US and UK, TikTok Shop, and Walmart Marketplace. And by utilizing AWD for low-cost bulk storage, the brand could free up capital for other business priorities, including expansion into those other channels.
ACTIVE® has built its supply chain to be streamlined and efficient with a very lean team. AGL and AWD have been game changers–helping us scale inventory, accelerate FBA replenishments, and consolidate everything into one integrated system.
What’s next for ACTIVE®? Implementing AGL became a catalyst for the brand’s expansion into new markets like the UK and Japan. ACTIVE® plans to launch the latter within the next year, continuing its efforts to reach customers globally. ACTIVE® is also now one of the highest-volume inbounders of AWD to date, demonstrating the power of Amazon logistics to optimize replenishment, reduce per-unit storage costs, and drive growth.
