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How to use Amazon Multi-Channel Fulfillment to fulfill orders for multiple ecommerce marketplaces

Learn how to sell on multiple marketplaces and use MCF to fuel your sales growth with streamlined ecommerce fulfillment.

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Selling on multiple ecommerce sales channels can grow your online business, and this strategy has become increasingly popular. But multi-channel selling comes with complexities. Finding the right marketplaces to sell on, and the right fulfillment service that best fits your business is critical. Amazon Multi-Channel Fulfillment (MCF) fulfills orders from any ecommerce sales channels, and has features to help your business grow across many channels. Some marketplaces don’t allow Amazon services yet, but with MCF’s three product features, block Amazon Logistics, unbranded packaging, and integrations, you can still take advantage of MCF’s Prime-like shipping speeds and up to 50% discounts on multi-unit orders.

In this article, you will learn about:

Tips for selling on different marketplaces

Selling products on multiple ecommerce sales channels can provide greater selection and convenience for your customers, increasing customer loyalty and making a seamless customer journey. Before you begin selling, here are some helpful tips to get started:

  • Identify which marketplaces are most popular with your target audience to find the best opportunity for high sales.
  • Identify which marketplaces are most popular with your target audience to find the best opportunity for high sales.
  • You might also want to check where your competitors are selling, as they may have already identified a successful marketplace for your product category.
  • Another factor to consider is if the marketplace allows for advertisements to boost your exposure with customers.

Once you have decided on the marketplaces you want to sell on, the next step is finding fulfillment providers. Read how three MCF features help streamline fulfillment for ecommerce orders across all online channels.

Amazon Logistics

Amazon Logistics is Amazon’s last mile delivery provider. Customers can use Swiship to look up Amazon Logistics tracking information. MCF also added the ability to track through AfterShip to make sure that any carrier that we use, including Amazon Logistics, is trackable on channels like Etsy and Wish. For the few marketplaces that don’t yet allow the use of Amazon Logistics, MCF has added the option to block US orders from being shipped by Amazon Logistics, for a 5% fee surcharge. You can block Amazon Logistics at the account level, or order level. View the instructions for blocking Amazon Logistics at the order or account level.

Stay up to date with new Amazon Multi-Channel Fulfillment features, best practices, and more.

Unbranded packaging

Businesses using MCF can fulfill orders from their off-Amazon sales channels in unbranded packaging at no additional fee. The packaging materials that we use – including boxes, tape, and polybags – do not contain any Amazon branding.

As a seller using MCF, your orders will be automatically sent out in unbranded packaging. Note that MCF’s unbranded packaging feature does not include items that exceed 56 inches for the longest side or are heavier than 49.9 lb.


In order to save time on fulfilling orders across multiple sales channels, MCF can be integrated with your existing ecommerce sales channels. Here’s an overview of some of the most popular integrations for MCF:

Tags:  Order fulfillment, Ecommerce, Multi-Channel Fulfillment, Article
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