How to create Amazon Multi-Channel Fulfillment (MCF) listings

Amazon Multi-Channel Fulfillment (MCF) is a third-party logistics (3PL) service that enables businesses like yours to leverage Amazon’s fulfillment network and expertise to fulfill your orders across any off-Amazon ecommerce channel. To get started using MCF, you’ll need to create product listings before you place orders.

In this article, we provide step-by-step instructions on how to create listings to be fulfilled by MCF.

Create listings in Seller Central

If you’re an Amazon seller and already have inventory in Amazon Fulfillment Centers, you’re ready to start using MCF (with the same listings that you have on Amazon.com) and you can go ahead and create an order in Seller Central here. Instructions for how to create product listings are outlined below. If you don’t sell on Amazon.com and want to use MCF to fulfill orders on channels other than Amazon.com, or are an Amazon seller that would like a streamlined listing experience and fewer product restrictions, learn more in the “Create listings in Supply Chain Portal” section.

There are three methods you can use to create listings. Note: It can take up to 24 hours for your listings to be processed and appear on your Inventory page.

Method #1: Create listings in Seller Central using product search

Using the product search feature allows you save time creating listings by matching your product ID to an existing product listing on Amazon.com.

To create a single listing:

1. Open your Seller Central account.
2. From the menu, choose Catalog, and then choose Add Products.
3. Click in the product search bar and begin typing the product name, UPC, EAN, ISBN, or ASIN; then press enter.
4. Review your search results and click Sell this product. Note: If the Sell this product option isn’t available, you’ll need to apply to sell that product.
5. On the product offer page, provide the product attribute details and select the shipping option for this product.
6. Click Save and finish.

Method #2: Create listings in Seller Central without using product search

To create a single listing:

1. Open your Seller Central account.
2. From the menu, choose Catalog, and then choose Add Products.
3. Click the I’m adding a product not sold on Amazon option.
4. On the product picker page, use the search option or category lookup to identify the product you want to sell. Note: After you have selected a product, you will need to enter in your product ID (GTIN, UPC, EAN, ISBN, JAN). If you don’t have an identifier, you might need to apply for Global Trade Item Number (GTIN) exemption on the product identity page in order to sell your product.
5. On the product offer page, provide the product attribute details and select the shipping option for this product.
6. Upload at least one image for your product.
7. Click Save and finish.

Method #3: Create a bulk listing in Seller Central

Use this option to upload multiple items at once, like a product collection.

To create a bulk listing:

1. Open your Seller Central account.
2. From the menu, choose Catalog, and then choose Add Product.
3. Click the option, Bulk template, and then choose View templates.
4. On the Download spreadsheet tab, select the List products already in Amazon’s catalog option by clicking Get Listing Loader. Or select the List products that are not already in Amazon’s catalog option by clicking Get Product Template.
5. If you clicked on “Get Product Template,” select the types of products you want to sell via the category search tool or product classifier. Select the marketplaces and type of template.
6. Proceed to download the excel template file, and open the file.
7. Within the Get Product Template, fill in all required cells. Note: Cells outlined in red are required info.
8. Within the Listing Loader file, complete the Template tab. Note: Cells outlined in red are required info. Cells outlined in gray are non-relevant information.
9. Save your Listing Loader or Get Product Template file.
10. Go back to the Add product page in Seller Central, click the Upload your spreadsheet tab, select your Listing Loader or Get Product Template file, and click Upload file.
11. Review your submission on the Spreadsheet upload status tab.
12. If there are errors, a file will be generated for you to review the errors. Fix the errors on the file and re-upload on the upload your spreadsheet tab.

View your updated inventory in Seller Central

To see your new listings:

1. Open your Seller Central account.
2. From the menu, choose Inventory, and then choose Manage All Inventory.

Your listings will appear after they have successfully uploaded.

Note: You can list products for Multi-Channel Fulfillment exclusively in Seller Central (without those products appearing for sale on Amazon.com) by setting their Offer Start Date to a date in the future, such as 2050.

Send your Seller Central inventory to Amazon

If you created listings in Seller Central, the steps and requirements for sending inventory to Amazon for MCF are the same as for Fulfillment by Amazon (FBA). Go to Send to Amazon for more information on how to create a shipment plan for inbounding your inventory to Amazon’s fulfillment centers.

Create listings in Supply Chain Portal

If you are not an Amazon seller and you want to start using MCF, or are an Amazon seller but want to fulfill orders with MCF for products that are not intended to be listed for sale on Amazon.com, you can use Supply Chain Portal (SCP) to create listings.

Your SCP account gives you access to real-time inventory visibility and management, order management, detailed reporting, and tracking for all your MCF shipments and orders. There are also fewer restrictions for creating listings with SCP than Seller Central, which can potentially save you time and allow you to use MCF to fulfill orders for a wider selection of your products on sales channels beyond Amazon.com, for example:

• SCP listings are proprietary to the seller that created them. Sellers can use MCF to fulfill products without matching them to existing Amazon store listings.
• SCP listings do not have brand restrictions. Sellers can use MCF to fulfill products without authorization from brand owners.
• SCP listings do not require a product identification code. Sellers can use MCF to fulfill products that do not have a registered GTIN or UPC code.

Note: SCP listings or inventory will not appear in Seller Central and cannot be used to fulfill orders in the Amazon store. Follow the instructions using one of the three methods outlined above for creating listings in Seller Central.

Step #1: Access SCP

SCP can be used by all merchants who do business in the US. If you are an Amazon seller, you can use your same Seller Central or Vendor Central account credentials to login to SCP.

If you are not an Amazon seller, you can sign-up for an SCP account. To verify your business, you will be asked to provide one of the following three documents that contain your business’s valid/active Federal Tax ID or sole proprietor status:

1. EIN (Employee Verification Document) verification document from the IRS
2. Business license
3. State documents which contain state seal

Step #2: Create listings in SCP

SCP can only be used to create listings for products dedicated for fulfillment using MCF sales channels beyond Amazon.com. To create a SCP listing, follow these steps:

1. Login to your SCP account.
2. Click Add product from the welcome page or Inventory tab in the left menu.
3. Select Add a product by category.
4. Search or Browse for the product type that you would like to list.
   
   1. Enter the product identity details (Name, Brand, Product ID, Manufacturer, Etc.).
      
      1. Select N/A for Product ID if you do not have a registered GTIN or UPC.
   2. Enter the selling details (SKU and Item Value).
   3. Enter the product description (Description, Bullet Point, Color, Etc.).
   4. Enter product safety & compliance details (Battery, Hazmat, Country/Region of Origin).
   5. Upload at least one product image.
   6. Enter shipping details (Package Dimensions, Weight).
5. Click Submit to create listing.
6. Once processed, listing details and status will be available in Inventory then All Inventory from the side menu.

If you require additional assistance, navigate to the Support tab in the main menu and select Contact Us.

Dangerous goods and restricted products policies for SCP listings

Dangerous goods (also referred to as hazmat) policies apply for all listings created in Supply Chain Portal. Amazon will internally classify your product into the correct regulatory control classes based on the product information provided. Failing to provide the correct hazmat information may cause your product to be delayed or denied to be received by Amazon’s fulfillment network. Learn more about the required information and documentation for dangerous goods. SCP listings that require additional documentation will display, an “issue found” message. To resolve this error, follow these steps:

• Navigate to the Inventory tab in the main menu.
• Click All inventory then locate the Listing with the listing error.
• Select Fix listing.
• Upload missing Dangerous goods classification documents.
• Click Save product.
• If you require additional assistance, navigate to the Support tab in the main menu and select Contact Us.

Any items that cannot be listed on Seller Central because they are included on Amazon’s restricted products list, such as weapons, offensive material, and controlled substances are also not allowed to be listed using SCP. Additionally, any items that are not eligible for to be Fulfilled by Amazon due to FBA product restrictions, such as alcoholic beverages, gift cards, and counterfeit items are also not allowed to be listed using SCP.

View your updated inventory in SCP

To see your new listings:

1. Login to your SCP account.
2. From the side menu, under Inventory, choose All Inventory.

Your listings will appear after they have successfully uploaded to your MCF product catalog. To continue adding to your MCF catalog, click the Add to Catalog button.

Send your SCP inventory to Amazon

If you created listings in SCP, all of your items are required to be labeled with an Amazon barcode so that they can be tracked throughout the fulfillment process. When you’re ready to send inventory to Amazon, initiate the Send to Amazon process in SCP by following these steps:

1. Login to your SCP account.
2. Navigate to the Shipments tab in the main menu.
3. Select Supply Chain Portal listing from the window.
4. Click Print SKU labels in the Information/action column, and then apply the printed labels.
5. Complete the rest of the Send to Amazon workflow for your shipment.

Note: Combined inbound shipments for Seller Central listings and Supply Chain Portal listings is not currently supported.

SCP Support

Need assistance? To report an issue:

1. Login to your SCP account.
2. From the side menu, under Support, choose Contact Us, select an issue topic, provide the issue details, and click Send.