Driving qualified traffic to your ecommerce site is key to growing your business. With Amazon DSP for Multi-Channel Fulfillment (MCF), you can connect with engaged Amazon shoppers as they browse sites across the web and direct them to products fulfilled by MCF on your site.
What makes this solution unique is its ability to remarket to shoppers who have browsed or interacted with products and categories on Amazon.com. These exclusive Amazon shopping signals help you identify and reach high-intent audiences—shoppers who have already shown interest in your products or similar ones— helping you grow your business more efficiently. While other brands can only use category-level Amazon audiences to drive traffic to their website, MCF and Buy with Prime merchants can access these exclusive shopping signals, giving them a more precise way to reach shoppers most likely to purchase.
How it works
- Build unique Amazon shopping audiences: Combine signals from Amazon product detail page visits and purchases with signals from your ecommerce site.
- Reach shoppers where they are: Engage these audiences with ads as they browse thousands of websites and apps across the Amazon Ads Partner Network.
- Drive traffic directly to your site: Send shoppers to products fulfilled by MCF on your ecommerce site.
Your ads can appear on thousands of third-party websites and apps in the Amazon Ads Partner Network, as well as Amazon-owned channels such as IMDb, Twitch, and Whole Foods Market. You’ll also gain valuable insights into where and how shoppers buy your products, helping you optimize ad spend and grow your ecommerce business across channels.
How to get started
Most merchants work with an Amazon- or agency-managed service for campaign management, optimization, and reporting.
- Sign up for an Amazon Ads account if you don’t already have one.
- Work with your MCF representative to determine campaign management.
- Collaborate with your agency or the Amazon team to create and launch campaigns.
- Monitor and optimize performance with support from your dedicated team.
Whether you’re looking to expand your reach or increase traffic to your ecommerce site, Amazon DSP for MCF provides the performance, insights, and scale you need to reach purchase-ready shoppers and accelerate your business growth.
